Announcing Ron Whitson's
New Book for
Technical Sellers!
“A Friendly Human in Presales” is your definitive guide to mastering the human side of technical sales. Unlock the secrets to forging deeper connections, building lasting relationships, and delivering genuine value to your clients.
Available in Kindle, paperback, and hardcover now at Amazon or order a signed copy from the author’s website.
Want your team to read “A Friendly Human in Presales” together? Special bulk discounts available! Plus, have Ron join a virtual discussion to answer questions and share insights. Send a request to TeamInfo@timelessbehaviors.com for details.
Learn to Harness the Seven Timeless Behaviors to Accelerate Your Career in Presales
Let your true self shine through by aligning your actions with your values. Authenticity builds trust, allowing others to see you as genuine and reliable.
Active listening means tuning in fully to what others are saying, making them feel heard and valued. It’s the foundation of strong connections.
Showing empathy means understanding the challenges other people face and seeing things from their perspective. This allows you to offer solutions that genuinely meet their needs and strengthen your connection.
Engage in meaningful, two-way dialogue that focuses on mutual understanding. Conversations are more than words—they’re an opportunity to connect.
True humility is about recognizing your strengths without letting ego get in the way, lifting others up while staying grounded in who you are.
Stories are a powerful way to communicate ideas. They captivate attention and create memorable connections between facts and emotions.
Create a memorable experience for your audience by delivering presentations that not only provide value but also resonate on a personal level. It’s about making a lasting impact that others will remember long after the conversation ends.
Explore the Table of Contents and Preface to learn about Ron's journey in technical sales and the inspiration behind the book.
Read what others are saying about
A Friendly Human in Presales.
Chris White
Author of "The Six Habits of Highly Effective Sales Engineers"
A Must-Read for Technical Sales Professionals
"This book is going to become a must-have addition to the library for everyone in technical sales. As you’re about to read, Ron lays out Seven Timeless Behaviors that aren’t only insightful, they’re practical and implementable. The book is infinitely consumable – engaging and easy to read. Destined to become an instant classic. Ron’s mix of real-world experience and actionable advice, makes it an indispensable guide for anyone looking to excel in presales. If you want to elevate your success in technical sales, and become a more likable human, read on!"
Pam Dunn
SE Leader, Coach, Mentor, Strategic Advisor
Essential Soft Skills for Presales Success
"Ron's genuine passion for teaching these behaviors, coupled with his humility and humor, shines through every page. Packed with practical tips that you can implement immediately, this book is a must-read for anyone aiming to excel in presales. It stands as a timeless guide from someone who truly gets it. On top of that, he is the epitome of a "Friendly Human in Presales."
Asif Ahmad
Presales Leader, Solutions Consultant, and Tech Enthusiast
Essential Soft Skills for Presales Success
"A Friendly Human should be required reading for anyone in the Presales profession! Ron shares his vast experience, and more importantly, actionable exercises to help develop these Timeless Behaviors easily. After reading this book, I can confidently say the key to being a Friendly Human is being yourself!"
Chris Bangma
Presales Principal, Leader, Musician
Highly Recommended for Presales Professionals
"I highly recommend "A Friendly Human in Presales" to anyone looking to excel in the presales field. You will find it both informative and engaging, filled with the practical wisdom that Ron has generously shared throughout his career."
Jack Cochran
General Manager - PreSales Collective, Podcast Host and Producer
Transform Your Approach to Sales
“While it is absolutely important to work on your presentation skills, your discovery techniques, and your sales processes, Ron reminds us that the most important piece of the sales process is YOU, the Friendly Human! Working on yourself and how you relate to your customers is far more important than being the most technically knowledgeable person in the room."
Rew Dickinson
CEO @ Alpha
Be Yourself
“The overwhelming theme of this book is to be yourself. I wish I had known that sooner in my own career. I applaud Ron for putting himself out there and bringing this collection of stories to the masses. We need more friendly humans in presales.”
Chris Mabry
VP Solutions and Partnerships @ Reprise
The Missing Piece in PreSales Training
“I’ve had the privilege of interviewing numerous PreSales professionals. A recurring theme in these conversations is the abundance of product training but a noticeable gap in structured soft-skills training. This is unfortunate because, as we know, the true art of PreSales lies in the nuanced realm of soft skills. Ron captures this perfectly in A Friendly Human in PreSales, where he outlines seven timeless behaviors that emphasize authenticity, empathy, storytelling, and more. Ron's genuine approach shines through in every page, making this a must-read for anyone looking to master the soft skills essential for success in PreSales—and in life.”
About The Author
Ron Whitson is an experienced Presales leader with a strong background in sales engineering and solution consulting. With a natural ability to take complex software and present it in a simple, straightforward way, Ron excels at connecting with audiences and earning their trust through storytelling abilities.
As an effective team leader, Ron has a track record of building and leading high-performing teams. He is also a Leadership member of the PreSales Collective, where he facilitates courses and serves as a mentor for the PreSales Academy. Ron has a long history of coaching and mentoring people new to the Presales role. As a friendly human and lifelong learner, Ron is always looking for ways to grow and improve.
Truly believing that Sales Engineering is the best job in software, Ron brings enthusiasm and passion to every project undertaken.
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